About Viltrum

In attention we trust

We help good businesses get noticed by the people who should be buying from them, and turn that attention into customers.

See if we’re a fit
Zal and David, the two founders of Viltrum, in a black and white photo in front of a concrete wall
Zal, co-founder and CEO. David, co-founder and CTO.

What we believe

When anyone can build anything, attention is what’s left to win

AI has made intelligence cheap, so websites, software and most desk work are now easy to copy. Trust and people’s time are much harder to come by. Everyone gets twenty-four hours a day, and we think the next twenty years belong to the businesses that earn a share of them.

Why now

Your next customer is watching someone they’ve never met

Ten years ago your feed showed people you followed, and reaching anyone new meant paying for ads. Today every platform is busy finding things you’ll want to watch from people you don’t know yet. A business with something interesting to say can reach the right people within its first few posts.

What the best already know

Whatever you sell, you’re a media company first

The content you put out decides how many people notice you and how many of them buy. On today’s feeds, the interesting businesses win.

Maor Shlomo in a navy T-shirt, sitting on a rooftop with a city skyline behind him
Base44LinkedIn and X

Maor Shlomo

He shared the whole build of Base44 on LinkedIn and X, and people spread the word. Six months after launch, Wix bought Base44 for $80M.

Pastry chef Cédric Grolet in chef’s whites, in black and white
PastryParis

Cédric Grolet

France has plenty of great pastry chefs. Grolet is the one most visitors can name, and his shop is on their list for Paris because his pastries look so good on Instagram.

Aim matters

Attention only pays when it reaches your buyers

Bloom’s CEO, Greg LaVecchia, has said a post from Kylie Jenner barely moved their energy drink sales. Her followers come for makeup and fashion. The people who buy energy drinks are watching Formula One and fight nights. So we start with who your buyers are and what they already watch, and aim everything there.

Chess world champion Magnus Carlsen in a team jersey against a dark background
Magnus Carlsen

Our approach

AI does the legwork, and the voice stays yours

Computers have beaten every human at chess for decades, and people still watch Magnus Carlsen. He uses an engine to study his games and get better. We use AI the same way. People trust people, so we help the person behind your business show up more often and do it well.

  1. Find the stories
  2. Check the facts
  3. Study what’s working
  4. Draft the script
  5. You decide what goes out

Who we are

Two brothers, building for the long run

We’re Zal and David. We got into Antler UK and were the first team in cohort thirteen to graduate with funding.

Fastest through the programme in cohort 13.

Youngest founders in the residency.

How we work

A small client list, and one business per category

We take on a few clients at a time and only one in each category, so we never help your competitor. That lets us learn your business properly and put our best work into it.

Let’s see if you’re the one in your category

Tell us about your business. We’ll show you where the right attention is and how we’d help you earn it.

See if we’re a fit

Not ready to talk yet? Follow us on LinkedIn